For the inaugural London Startup Village 2024, hosted by SuperteamUK, we developed a bold visual identity centred around a custom poster that reimagines London’s skyline through clean, linear forms. This graphic became the foundation for a cohesive branding system across the two-week Web3 coworking event in Shoreditch, designed to resonate with founders, builders, and innovators in the crypto space.

From signage and printed guides to digital assets and merchandise, every touchpoint extended the poster’s aesthetic – merging clarity with a forward-thinking, minimalist edge. The result was a unified visual experience that helped establish Startup Village as a distinctive, design-led space within the broader London tech scene.